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Customer Lifetime Value (LTV) Calculator

A ltv calculator helps you calculate ltv calculator values accurately and instantly.

Estimate total revenue generated by a customer over their lifetime.

Customer Lifetime Value
Annual Value per Customer

Formula & Explanation

LTV = Average Order Value × Purchase Frequency × Customer Lifespan
Annual Value = Average Order Value × Purchase Frequency

LTV helps you understand how much revenue to expect from each customer. This is critical for deciding how much you can spend on acquisition (CAC). A healthy business typically has an LTV:CAC ratio of 3:1 or better.

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Related Calculators

Break EvenNET IncomeProfit MarginOperating Margin

Frequently Asked Questions

How does the Customer Lifetime Value (LTV) Calculator work?

The Customer Lifetime Value (LTV) Calculator uses standard formulas to calculate your results. Enter your values in the input fields and click Calculate to see instant results.

Is the Customer Lifetime Value (LTV) Calculator free?

Yes, the Customer Lifetime Value (LTV) Calculator on CalcMaster is completely free to use with no signup required. Your data stays in your browser and is never sent to any server.

How accurate is the Customer Lifetime Value (LTV) Calculator?

The Customer Lifetime Value (LTV) Calculator uses verified formulas and provides accurate estimates for informational purposes. Results are calculated instantly in your browser.